Campaign details
Brand: Chợ TốtAgency: Chợ TốtRegion: APAC
Strategy
Objective
The significant growth of online shopping in the past decade led to an unparalleled rise of staggering records in natural resources consumption, when online sales generate 520,000 tons of refuse annually.
Reusing secondhand items is one of the practical actions promoting sustainable production and consumption. Since its establishment, Cho Tot has been reinforcing the Vietnamese circular economy that helps the community take steps together towards the Sustainable Development Goal 12 of the United Nations. The business strategy aims to make secondhand the first choice by...