Cadbury: Madbury 4.0 duet (India unites together to co-create next favorite Cadbury flavor)

Cadbury, a chocolate brand, aimed to unify the culturally diverse Indian nation by enabling the AI-powered pairing up of ingredients to drive maximum engagement, allowing users to engage in the experience of co-creating.

Campaign details

Brand: Mondelez India Foods Pvt. Ltd.Agency: WavemakerRegion: APAC

Strategy

Objective

The primary Objective was to drive maximum engagement by unifying the culturally diverse nation using creating a platform with a seamless UI and design approach allowing users to intuitively engage in the experience of Co-creating the process of selecting their unique flavors providing real-time output with accessibility for everyone to multifold the participation.

Target Audience

Madbury 4.0 is the 4th edition of this campaign. This year we took the most loved campaign edition of India to the next level, by enabling AI-powered pairing...

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