Cadbury Dairy Milk: #CheerForAllSports

Cadbury Dairy Milk, a chocolate brand, launched #CheerForAllSports as a multi-channel campaign to raise awareness of other sports in India and encourage people to support Indian athletes.

Campaign details

Brand: MondelezAgency: WavemakerRegion: APAC

Strategy

Objective

Since 2018, Cadbury Dairy Milk has consistently integrated generosity into its storytelling, fostering connections with consumers. By emphasizing intrinsic goodness ('acchai') and maintaining a strong sense of purpose in its messaging, the brand has launched numerous campaigns that celebrate small acts of kindness. Taking a further step in this direction, with their latest endeavour they wanted to reaffirm the essence of 'Kuch Acha Ho Jaye, Kuch Meetha Ho Jaye' (Let something good happen, let's have something sweet) by encouraging individuals to wholeheartedly participate in others' happiness and...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands