CANAL+: Neverending chase

Ultime, a high-quality pet food brand in Italy, Spain, Portugal, and France, engaged football fans by running interactive ads on pitchside LED panels.

Campaign Details

Brand: UltimaAgency: Havas Media ItalyRegion: EMEA

Strategy

Objective

Ultima is a high-quality pet food brand present in Italy, Spain, Portugal and France.

The brand offers a specific range for dogs below 10kg of weight called Ultima Mini, developed to assure them of the right amount of nutrients and energy.

Our goal was to bring attention to an important fact about small dogs in an innovative and entertaining way: a correct nutrition positively affects small dogs' vitality and keeps their spirits and playfulness high.

Target Audience

Our target audience was small dog owners in...

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