Britannia Biscafe: Coffee Ka better half

Britannia, a food brand, released three base films which were further divided into 22 creatives to create a strong bond between coffee and Biscafe, bring the product to the Indian market and establish and strengthen its presence.

Campaign details

Brand: Britannia Industries Pvt LtdAgency: MindshareRegion: APAC

Strategy

Objective

In India Tea as a beverage has many partners – Puff, biscuits etc. People love coffee too, but conventionally there is no partner for coffee.

Britannia took the onus of creating something which would become the "Perfect Partner for Coffee".

The Challenge was to bring in this fabulous product into the market with a bang and create a strong bond between Coffee and Biscafe.

Therefore, it was imperative for Britannia to not only establish and strengthen presence in the existing formats, but also disrupt...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands