Bharti Airtel: Xstream Fiber AR – superfast speed for everyone’s needs

Airtel, a broadband operator, leveraged an AR filter to drive awareness of how the brand is redefining the story of speed for Airtel Xstream fibre in India, build consideration and increase brand searches and enquiries.

Campaign details

Brand: BHARTI AIRTEL LIMITEDAgency: EssenceMediacomRegion: APAC

Strategy

Objective

Airtel pioneered the wired broadband technology in India and is connecting families for almost 2 decades now. Over the years market penetration for wired broadband has grown in single digits, whereas competitive pressures have exponentially exploded in double digits.

Today Airtel faces a double whammy from both National and Regional broadband operators – Nationally Jiofiber is all set to dominate the in-home connectivity space after winning in the mobility market whereas state-grown brands like ACT, Excitel, and GTPL are gaining a strong foothold in regional...

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