BMW: Mest Edildi Onaylandı BMW iX3

BMW Turkey, a luxury vehicle company, improved brand awareness during the BMW iX3 launch via celebrity commercials and customised digital advertisements.

Campaign Details

Brand: BMW TürkiyeAgency: HYPERegion: EMEA

Campaign video

Strategy

Objective

As part of a new model launch for the BMW iX3, our main strategic objective was to create as much brand awareness as possible and we used three main phases (pre-communication, launch, post-launch) to achieve this goal. The challenge we were faced with was to differentiate the BMW iX3 as the leading model of the electric SUV segment within a similar price range.

Target Audience

The New BMW iX3's target audience is affluent new business elite (owners, C-Level executives, etc.) between the ages of...

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