Australians for UNCHR: Reluctant shanty

Australia for UNHCR, an Australian charity, increased donations and donation value by partnering with musician and TikTok star Nathan Evans to create a sea shanty song that told the survivor stories of reluctant sailors – boat refugees.

Campaign details

Brand: Australians for UNCHRAgency: BMF AustraliaRegion: APAC

Strategy

Objective:

Seeking asylum is often illegal, and more often than not, brings serious risk of injury or death, as well as endangerment of life, exploitation, or violence. That's why The United Nations' (UN) refugee agency, UNHCR (The United Nations High Commissioner for Refugees), is on the ground, helping millions of displaced people find safe and legal paths to escape conflict, persecution and war, as well as protection and shelter along the way.

In the lead up to World Refugee Day (Monday 20th June), Australians for...

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