Asian Paints: Out of the box

Ultima Protek, a paint brand, partnered with Amazon Ads to launch an India-first innovation of on-package advertising to bring to life the 'all-round weather protection' product benefits.

Campaign details

Brand: Asian Paints Ltd.Agency: Madison WorldRegion: APAC

Strategy

Objective

Asian Paints is a market leader in India's paints category. With a strong legacy of 75+ years, the brand has tried to capture the essence of Indian Households by developing a bond of protecting their homes – creating a personal connection with the consumers. Ultima Protek is their pioneer brand that helps protect valuable homes from Dust, Rain and Sun – giving an all-around solution to the consumers to get associated with the brand. The brand wanted to engage in an innovative and digitally...

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