Aquafina: RE-Birth on a ramp

Purified water brand Aquafina launched Re-Birth recycling stations during Vietnam International Fashion Week in Vietnam to increase its association with sustainability and grow sales.

Campaign details

Brand: AQUAFINAAgency: Mindshare VietnamRegion: APAC

Strategy

Objective:

Aquafina is the leading purified water brand in Vietnam. In almost 2 decades, built on a consistent message around Taste of Purity and strong association with fashion platform to drive premiumness and uniqueness, Aquafina has successfully elevated from a bottle of water to become love mark in Vietnam that embrace human beauty - make you shine inside out. Such unique positioning attributes to Aquafina's outstanding profitably growth and strong pricing power. Yet, we have been facing a more complex environment in Vietnam, Aquafina decided to turn...

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