Admicro: The first show about KOC's career

Marketing agency Admicro created an edutainment reality show, KOC Vietnam, to build awareness of, and engagement with, key opinion consumers (KOC) and drive brand traffic and revenue.

Campaign details

Brand: AdmicroAgency: Athena CM Agency by AdmicroRegion: APAC

Strategy

Objective:

In Asia, the KOC concept has become popular due to the rising of social media and multi-format shopping content. Especially in China, when the names such as "King of Livestream" Li Jiaqi were rising, the e-commerce market was booming, and thousands of people noticed this job.

In particular, the KOC field in Vietnam has born a long time ago by reviewing videos about food, restaurant, product, and places,... However, this field has only boomed in recent years, when the demand of consumers on...

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