Campaign details
Brand: AbideAgency: MoburstRegion: NA
Strategy
Objective
Abide, a Christian app focused on meditation, sleep help, and Bible stories that strengthen one's relationship with Christ, contracted Moburst to run a media campaign focused on driving an increase in subscriptions at a high ROI. We were tasked with reducing their cost per subscription down to $35 in order to ensure a positive ROI for the client. The campaigns that we inherited were producing less than desirable results at unsustainable costs. Our primary campaign goal was to reach a positive ROI on each media platform, with...