Campaign details
Brand: Cherries from ChileAdvertiser: ASOEX A.G. (Chilean Fresh Fruit Exporters Association)Entrant: ASOEXCategory: Single MarketPrincipal author: Ignacio Caballero, ASOEX A.G.Contributing authors: Marian Schmid, Consultant; Sergio Gamboa, Consultant
This case study documents how the Chilean cherry export industry tripled consumption of Chilean cherries in China over a period of 4 years - from March 2016 to February 2020 - thereby increasing the FOB1 total export value from US$ 552 million to US$ 1,434 million (+160% growth)2. This unprecedented feat, in tandem with a planned production...