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Where to start
This paper provides an overview of the lessons learnt from the launch of the BBC's in-house creative agency, BBC Creative. It outlines the factors involved in the decision-making process and considerations for the design, planning and launch. Although the BBC is not a typical marketing 'client', the lesson learned in the process will be relevant for many brands looking to 'in-source' elements of advertising development.
There appears to be a current trend for...