The death of demographics
This article is part of a series of articles on how to define and reach the audience. Read more.
I'm staring straight into my phone's camera. Not to take a selfie but to unlock my iPhone with the new face ID software. The world has come a long way from simplicity and has evolved into a sphere of endless possibilities. Cars drive themselves and drones fly above us. Long gone are the days when we imagined robots and flying cars to be the future because we are well and truly living that future now. Advertising...