Consumer segmentation steadily is becoming more sophisticated with more data, but it's safe to assume not many businesses rely on models that include selling to people who don't care about their product or may prefer their competition.
Both those segments are part of the audience that the Arizona Diamondbacks, a Major League Baseball team, targets throughout its season, Kenny Farrell, the ball club's VP/Marketing and Analytics, told delegates at the Digital Summit Phoenix 2017.
Although professional baseball has widely adopted the use of advanced analytics, this approach has been largely confined to the...