How Verizon drives marketing collaboration
Verizon is working with a diverse range of partners - including multiple agencies, numerous tech firms, and even the actor Jamie Foxx - to help transform its brand and meet the needs of a fast-changing audience.
And Diego Scotti, the telecoms company's EVP/CMO, believes that client-side marketers should take a far more active role in driving collaboration between these various stakeholders. Achieving that objective, in turn, will be essential to effectively translating the broad mix of skills and insights provided by its partners into holistic, impactful campaigns.
While admitting this...