How Third Man Records became the "face for vinyl"

This event report outlines how Third Man Records, a music label/retailer founded by Jack White of The White Stripes, has carved out a distinct niche in the growing vinyl market.

How Third Man Records became the "face for vinyl"

Stephen WhitesideWarc

Third Man Records is a music label/retailer that focuses on vinyl. And, in doing so, it has built a distinct brand through a willingness to champion anyone from auctioneers and clown rappers to deceased astronomers.

Founded by musician Jack White in 2001 – initially with the goal of reissuing recordings by his band, The White Stripes – the company now runs retail stores in Nashville and Detroit. Over the last seven years, it also has released 350 titles on two million pieces of vinyl. And if Third Man...

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