Marketing Automobiles
This article is part of a series on marketing automobiles. Read more.
The quest to connect with Millennial audiences has been a staple topic for years, but it's one arguably built on a false premise. Millennials aren't an amorphous group thinking and acting in uniformity. Millennials are a massive and influential slice of the population, and it's this breadth that challenges the notion of the 'Millennial target'. Nowhere is this more evident than in how brands connect with the diverse people within this category via social channels.
The most effective way to connect with Millennials on...