Horlicks India Restage
Agency: GSK Nutrition Design Team & Cowan
Executive Summary
Horlicks is the long standing number 1 Health Food Drink in India and the 3rd largest food and beverage brand with sales of £450M. It sells over 2 billion packs a year.
For 75 years it has been enjoyed by Indian families, and trusted by generations of mums for it's nutritional benefits that help kids grow 'Taller, Stronger and Sharper'. However India has seen rapid economic growth over recent decades bringing greater prosperity and brand choice. Brands need to stay modern and relevant to keep up with...