Hasbro Deutschland GMBH: Office war
MediaCom Agentur Für Medienberatung
Our task was to sell NERF Blasters. If you've got kids (and particularly boys) of a certain age, you know that they like nothing more than firing foam darts or discs at each other.
Except in Germany. Where two major wars mean that the idea of children playing with weapons is a troubling issue. Mums were reluctant to buy.
We identified two clear insights that helped us identify and connect with a new target.
First, we realised that toy blasters were perfect for young men who hadn't really grown up.
Second,...