Hasbro: Big Family Games
Campaign Details
Brand: Hasbro GamingBrand Owner: HasbroLead Agency: OMD MD RussiaContributing agencies: FUSECountry: Russian FederationIndustry: Toys, gamesChannels used: TelevisionBudget: 1 - 3 million
Market Background And Context
The board games category has not developed in Russia beyond cards, chess & domino. Hasbro produce a lot of board games (Monopoly, Jenga, Taboo, Twister, Simon, Cluedo etc.) and is a leader on the market in this category, but due to the market situation it cannot secure more intensive...