Halonix: Safer City
Campaign details
Brand owner: Halonix Technology Pvt. Ltd.Lead agency: Havas Media Group IndiaBrand: HalonixCountry: IndiaIndustry Industrial & manufacturingMedia: Outdoor, out-of-home, Social mediaBudget: Up to 500k
Executive summary
Insights, Strategy, Idea:
Many streets in New Delhi, India do not have adequate lighting at night, making them unsafe for commuters, especially women.
Halonix, in the business of lighting solutions, was embarking on a campaign to build on its positioning- 'The Right Light'.
It wanted to change the situation and be seen as a socially responsible brand....