Grocery shopping: Shelf wars
Rod StreetSymphonyIRI Group
Supermarket own-label products have prospered in the recession, but brands should stop focusing on price and promotion and fight back through innovation.
Private label is still helping cash-strapped consumers across Europe cut the cost of their weekly grocery shop. But as the recession drags on, shopper behaviour is changing permanently – and the balance of power between brands and retailers' own labels is shifting as a result. Both brands and retailers should be aware of these trends as they plan their strategies in the coming year.
The uncertainty and squeeze on household...