Google: The Better Wishes
Campaign details
Brand: GoogleBrand owner: GoogleLead agency 1: OMD TaiwanCountry: TaiwanIndustries: Information technology, Websites, online services, appsChannels used: Online display, Virtual & Augmented RealityBudget: $500k - $1 million
Executive summary
Lanterns have been recognised as the most beautiful way in the world to send wishes to the gods, and over 500,000 lanterns are sent every year. But this beautiful tradition comes at a serious cost to Taiwan, including fires, massive waste and even lost lives.
Since Taiwanese people make...