Global Ad Trends 2015

This report summarises the data stored in Warc's Adspend Database, which tracks advertising expenditure for eight media in 90 individual markets back to 1980.
  • The report outlines major shifts in the allocation of advertising budgets by media channel and global region.
  • Global advertising expenditure was seen to have increased 34.3% between 2005 and 2014, with total spend of US$519.6bn at the end of this period: the highest recorded level.
  • TV remained the biggest advertising medium globally with a 40.7% share of total spend, while internet's share rose from 6.0% in 2005 to 26.3% in 2014, when expenditure on the medium totalled US$136.9bn.
  • Of this, mobile accounted for 20.4%, or US$27.9bn.
  • North America remained the largest region for adspend, however Europe,...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands