From rough management to intensive cultivation, marketing has been in the midst of major changes

张军

The IAI Biography International Creativity Festival held in Beijing in June 2023 conveyed to us how brands can make good use of digitalization, technology, and intensive cultivation in the face of the two challenges of the gradual recovery of the local economy and the need to make stock investment in the current Chinese market Wait for the handle, why to do it and how to do it for medium and long-term growth.

This article is selected from the topic "Spotlight China Focus: On Inventory Competition and User Cycle Marketing, Invigorating Brand Vitality". Click to go to the topic page. Subsequent releases of this series will continue to focus on this topic, so stay tuned!

"The emergence of platform-based social services has changed the previous supply-demand relationship, from a two-party transaction to a three-party transaction involving third-party intermediaries including advertising, marketing, and media. The supply-demand relationship has become a symbiotic relationship. Also Therefore, cross-border and integration has become the norm."

"Technology is becoming the entry point for innovation-driven marketing. The data...

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