How to unlock the promise of generative AI to deliver personalisation

Vrushali Lad

The use of generative AI has immense potential for planning and creating campaigns, and a panel at MMA Impact India 2023 discussed the implications for the future of marketing.

It continues to generate a lot of scepticism and some amount of fear but it looks like generative AI, or GAI, is here to stay. From ChatGPT to make users feel like they are conversing with a real person, to AI-generated art, there are questions about whether GAI will replace humans entirely across industries.

A recent panel discussion looked at the use of GAI in marketing, its utility in planning and creating campaigns, and whether there are any areas of immediate concern with its use, among others.

Moderated by WARC India Editor Biprorshee Das, the panel addressed the topic “Unlocking...

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