New Economic Reality: Transforming uncertainty into opportunity

This Euromonitor briefing is the first one of a report series discussing implications and growth strategies amid a New Economic Reality across the themes of high inflation, slower growth, rising energy pressures, rising cost of capital, globalisation reset and changing labour market.
  • Slower economic growth and elevated inflation are expected to remain, eroding consumer purchasing power and changing their behaviour, while making it challenging for businesses to retain their profit margins and find growth areas.
  • To mitigate the impact of energy market fluctuations, businesses are shifting to renewable energy and energy-efficient solutions, optimising energy consumption and overhauling their business strategies.
  • Higher cost of capital and tighter credit conditions are constraining consumers’ and business’ access to finance, with the construction, manufacturing and business services sectors being hit the hardest.
  • Demographic shifts and global disruptions have contributed to a rise in labour shortages, skills...

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