Eat it up: How experiences influence food marketing
The satisfaction people have with food is greatly influenced by the experience that surrounds it. IHOP's 'Eat Up Every Moment' campaign built on the franchise chain's reputation for warm, friendly and affordable service by observing diners, their eating experience and how the brand values were communicated through its marketing.
Marketing Food
This article is part of a series of articles on marketing food. Read more
The relationship Americans have with restaurants is a special one. As the backdrop for occasions that span the human experience – from...