EXIT-Deutschland: Nazis against Nazis - Germany's most involuntary charity walk
Agency: GGH MullenLowe Hamburg
Brand: EXIT-DeutschlandAdvertiser: ZDK Gesellschaft Demokratische KulturCountry: Germany
Objectives
Right-wing extremism is still a growing movement, and significant problem, in Germany.
The scene has more than 25,000 members with 5,600 neo-Nazis1 ready to use violence - and this figure is on the rise. Once people are stuck in the marshes of right-wing extremism, it's hard to get back out again.
ZDK's small initiative EXIT-Deutschland is working against that problem. For the past 15 years EXIT has been successfully helping neo-Nazis who want to...