Tata Motors: How Tata Motors doubled its sale via online channels in 12 months!

Tata Motors, an automotive brand, devised an elevated Own, Compete and Participate framework in India to grow the business using online channels on the back of product launches and new segment demand.

The communication goal

It was challenging year for the Passenger Vehicle industry. Returning to the growth track in FY22 after two years of decline, the industry wholesale grew by just 13% vis-a-vis FY21 and retails remained flat vis-avis FY21.

Our objective was to grow Tata Motors business by 50% using online channels on the back of a slew of product launches and new segment demand which expanded the brand's customer base and gain the #2 position in the Passenger Vehicle category.

Tata Motors' passenger vehicle portfolio includes seven brands divided into cars and SUVs.

The situation analysis

The category was...

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Insights Team
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