Oreo: Say it with Oreo

Oreo, a cookie brand, partnered with Jio in India to create an engaging game and encourage family play time through personalised messaging that focused on creating more parent and children quality bonding moments.

The communication goal

Oreo, a true global brand with 100+ years of legacy stands for sparking playful connections with loved ones. Our Campaign 'Say it With Oreo' was built around the core purpose of Sparking Playful connections in an otherwise busy & device dependent world.

The objective was to encourage family play time in a new way with the campaign 'Say it with Oreo'

The situation analysis

Elevating the 'Stay Playful' narrative and translating its purpose into action, OREO, India's favourite cookie brand, launched its all-new #SayItWithOreo campaign. With this campaign, the brand once again encouraged family playtime with the...

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