Netflix India: Walk the extra mile

Netflix India, a streaming service, served a Newspaper Ad as a collectable sticker to remind existing fans of Money Heist to watch the show and create FOMO amongst non-fans to encourage new sign ups.

The communication goal

1. Money Heist

Money Heist has been one of the most successful IPs of Netflix. The final season of Money Heist going to stream on Netflix, bringing the story of The Professor and his bank-robbing gang to a di close.

Objective l - Remind the existing fans of Money Heist about the season finale and get them to watch the show.

Objective 2 - Create FOMO amongst non-fans and induce them to watch the show

Objective 3 - Retain existing subscribers and induce new sign ups by building excitement and anticipation around Money Heist.

2. Kota Factory...

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