Netflix India: Money heist and the pandemic – it's not over yet!

Netflix distributed unique branded face masks in public places, cinemas and at COVID-19 centres in India to offer audiences a unique experience while creating buzz about the last season of the show Money Heist.

The communication goal

Money Heist has been one of the most successful IPs of Netflix. The final season of Money Heist was going to stream on Netflix, bringing the story of The Professor and his bank-robbing gang to a dramatic close.

Since the show was launching in the middle of the pandemic, there was a need for a positive interruption during the punishing times.

This was the perfect opportunity to bring some cheer to their monotonous pandemic-struck lives. The goal was to offer our audiences a unique experience while creating buzz about the last season of Money Heist.

The situation...

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