Netflix India: Kota factory – life #OutOfSyllabus

Netflix India, a streaming service, ran the Out of Syllabus campaign promoting the second season of its hit series Kota Factory to drive engagement, search and grow monthly active users (MAU).

The marketing objective

Kota Factory S1 was one of the standout shows of 2019 with a rating of 9.2 and a cult following on the Internet. Kota Factory drew inspiration from the life of aspiring engineering students, who join the coaching institute in Kota, to crack the IIT entrance exam.

The series which first launched on the TVF platform and YouTube tries to challenge our education system, which is increasingly more of a rat race, by highlighting the uncomfortable truths and showing the grave reality of the situation, that no matter how much we rant about the 'system', there's no...

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