Netflix India: Haseen Dillruba – Aashiqana ya Kaatilana

Netflix, an over-the-top platform, integrated an accelerometer and gyroscope motion sensors into a 30-second mobile ad to create intrigue for romantic thriller, Haseen Dillruba, and get people to sign up to Netflix India.

The communication goal

Haseen Dillruba, was a unique romantic thriller with loads of suspense that kept you guessing till the very last minute.

Earning the attention of consumers in today's increasingly fragmented media landscape is one of the biggest challenges brands are facing today.

A high decibel multi-media campaign could have driven awareness about the movie, but we wanted to give our audience a compelling reason to sign up by creating intrigue in their mind.

Task 1: Create intrigue for the title 'Haseen Dillruba'

Task 2: Get people to sign-up for Netflix

The situation analysis

Along with OTTs, another area...

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