Netflix India: From the Upside Down

A campaign was created to drive fan enthusiasm and viewership in India for season four of the Netflix show Stranger Things.

The marketing objective

The 'Stranger Things' franchise hasn't been a stranger to popularity and fandom. The release of its first season, in 2016, created a still-persistent cult following across the globe. The kids from Hawkins have managed to win over the hearts of the audience as they try to steer clear of the "upside-down world" within the show

With Stranger Things making a comeback for the 4th time, their marketing objective saw the usage of regionally relevant content in markets such as India. This was done in addition to the global outreach through content created in typical Netflix style.

The...

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