Meesho: Building for Bharat

Online retail platform Meesho ran a data-driven business-to-business campaign to grow its seller base 160% and increase Top 3 spontaneous awareness (T3SA) from 20% to 60% in India.

The marketing objective

India has about 630 lakh Micro, Small and Medium Enterprises (MSMEs). But out of these, only a mere 10 lakh (∼1.6%) run their businesses online.

Funded by the likes of Sequoia Capital, Meta, and SoftBank, Meesho is a fast-growing homegrown eCommerce brand #BuildingForBharat, working on bringing India's Bazaars (Local Marketplaces) online to give wings to their vision of democratizing eCommerce in India - a country where unorganized retail accounts for ∼85% of the shopping sector.

Unlike incumbent global giant competition brands which host many foreign expensive sellers, Meesho is completely made in India - by Indians for...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands