Luminous Power Technologies Pvt. Ltd.: Luminous Bijli Gul

Luminous Power Technologies, a power backup brand, developed India's first custom Power Cut API, the Bijli Gul API, to reach its consumer group effectively, connecting with them when they experienced power cuts.

The communication goal

The power backup industry has seen significant growth in recent years, attracting a variety of domestic and international competitors.

Luminous Power Technologies is a well-respected brand in the residential power backup market. They sought to create a targeted marketing strategy that would reach their core consumer group effectively and showcase Luminous's innovative products in the limited budget with a minimal spill.

The situation analysis

50% of India faces frequent power cuts which presents a significant opportunity for Luminous, a brand that specializes in solving problems for consumers. The category insight reveals that consumers are more likely to...

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