Kwality Walls: Trixy Cinegame – 3 layers of fun

Kwality Walls, an ice cream and frozen dessert brand, produced the Trixy CineGame in India to drive awareness and purchase intent for Trixy Blueberry Cheesecake amongst Gen Z consumers, while establishing its proposition of '3 Layers of Fun'.

The communication goal

Kwality Walls, a household name in India, is well known for its vast range of ice creams & frozen desserts. The fast evolution of the modern Indian dessert palette has meant that the Gen Z Indian is now looking for an elaborate dessert experience as compared to a regular scoop. A good example of this is 'Blue Berry Cheesecake' that is one of the top ordered desserts at ice cream parlours & restaurants.

Recognizing this popular trend Kwality Walls introduced Trixy Cheesecake with 3 exquisite layers - Crunchy cinnamon cookie, Creamy cheesecake dessert and a delicious Blueberry...

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