Hi-PERF: Yeh campaign Ka Impact Kitna Chalega

Hi-PERF Engine Oil, a lubricant brand in India, relaunched its bike engine oil to increase brand awareness of the mother brand, TotalEnergies, and drive a sales growth at a fast pace.

The marketing objective

The global lubricant giant TotalEnergies is a relatively smaller player in crowded Indian market, wanted to re-launch a bike engine oil, Hi-PERF. Hi- PERF was a new entrant, having merely 2 % market share, in a highly competitive category.

Hence our campaign objectives were;

  1. Increase the mother brand, TotalEnergies brand awareness by 20-25%, from 12% in 2021 to 15% in 2022.
  2. Create an impactful media launch to break through the highly cluttered engine oil category thus by increase spontaneous awareness of HI-PERF and build a strong attribution of HI-PERF to TotalEnergies
  3. Drive Hi Perf sales growth at...

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