The marketing objective
India is racing towards becoming a digital economy with 658 million
internet users (Source: Digital 2022 India Report). Google's objective is to grow users for and frequency usage of its Search application, particularly Voice Search, as the entry point to the internet for these users.
The target audience
India's internet usage predominantly comes from android smartphone users, but the internet still is biased towards English proficiency. With less than 10% Indians able to read and write English, the Hindi speaking adult who constitute 57% of India's internet population are the core audience for Google Voice Search. (Source:...