GULF Superfleet: Surakshabandhan season 3

GULF Superfleet, an engine oil brand, conducted a 15-day long vaccination camp for truckers in India to drive increased awareness and preference among GULF truckers, while ensuring their protection through a COVID-19 vaccination.

The communication goal

How can Gulf Superfleet's promise of superior engine protection stand out, when 'protection' is the most cliched category conversation?

The situation analysis

Gulf SFT+ incomparable protection for trucks wasn't the talk of the town

  • All truck engine oils parroted the same narrative - protection.
  • Engine oils were invariably decided by truckers on price, rather than the benefits.

The trucker was our main consumer, but we faced some barriers, both in making them relate to the product as well as reaching out to them

  • Feels lonely and under-appreciated
  • On the road for long stretches of time.
  • Largely trusts...

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