Cadbury Bournvita: Get the message

Cadbury Bournvita, a malted food, drink and nutrition brand, developed an AI-powered WhatsApp chatbot to help parents in India discuss the mental health of their kids, increase penetration and awareness, and give parents the tools and means needed to battle this sensitive issue.

The social cause/message objective

It is said, Children are 30% of our population and 100% of our future. INDIAN PSYCHIATRIC SOCIETY states at any given point of time, nearly 50 million Indian children suffer from mental health issues. In India, Mental illness is considered a taboo and openness is often downplayed or hidden fearing societal pressure or ridicule. Cadbury Bournvita, India's favorite malted food drink and a legacy nutrition brand, has always been known as a brand that places progressive parenting at its core. Being a leader in a category that is highly under-penetrated the task at hand for the...

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