Cadbury 5Star / Cadbury Perk / Cadbury Lickables: Revolutionising media with tomorrow's technology today!

Cadbury 5 Star, Cadbury Perk and Cadbury Lickables launched #DoNothing, #TakeItLight and the Playpad app to build a deeper association with young people by showing them the perks of doing nothing.

The communication goal

3 of Mondelez brands had diametrically opposite challenges, owing to the different TGs & different ways in which the consumer behavior changed during COVID for each of the TGs.

  • 5Star wanted to build a deeper association with #UrbanYouth by making them practice #DoNothing by showing them the perks of #DoingNothing
  • For Perk, being the light crispy wafer chocolate targeted to Youth from #EmergingTowns, the brand wanted to amplify the messaging of #TakeItLight by eating Perk
  • While on Lickables, the aim was to promote install & usage of the Playpad App to Parents & Kids; ultimately increasing sales...

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