Boost: Stamina meter

Malt-based food drink (MFD) Boost created the Boost Stamina Meter (BSM) campaign to build national presence in India, and drive awareness and preference.

The objective

Boost, one of India's leading Malt Based brown MFD (Milk Food Drinks) is a 750 Cr INR size brand. It is the single largest brand in the southern region with market share of almost 51%.

For over 4 decades, the brand has consciously and successfully built strong association with cricket by having legends like Sachin Tendulkar, MS Dhoni and Virat Kohli as brand ambassadors.

In August 2020, Boost decided to make the switch from a southern regional only media presence to a national presence.

Boost believes in the pester power of a child (10-16 years old), making parent/guardian/caregiver...

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