Bill & Melinda Gates Foundation: India's Covid war room – vaccinating 1.38 billion Indians

India COVID Vaccination created a COVID-19 war room inside the Ministry of Health & Family Welfare, along with the Bill & Melinda Gates Foundation to help alleviate the fears around COVID-19 vaccinations, help ease the hesitancy and ensure protocols are followed.

The objective

  1. As the COVID-19 pandemic accelerated Globally, the biggest challenge for the government of India in achieving vaccination drive objectives was the inertia, around taking the vaccines. The hesitancy and fear were further fuelled by rumours and fake news on social media.
  2. The challenge was compounded by the 2nd wave and issues like vaccine raw material shortage, etc. which meant that to start with, daily vaccination was slower than required and we needed to keep the people consistently engaged around COVID-appropriate behaviour
  3. They needed to identify real-time insights around the daily narrative that was building on the ground and...

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