Bausch & Lomb: How #LookOfLove advocated for unbiased and unprejudiced love

Lens manufacturer Bausch + Lomb created the #LookOfLove campaign in India to build brand affinity and awareness among the LGBTQ+ community by celebrating unbiased love.

The marketing objective

Bausch + Lomb are a brand that helps people 'see better'. The category of eye lenses is very cluttered, and every brand is claiming to be technologically superior to the other. As a brand, Bausch + Lomb wanted to be synonymous to 'see better'. To stand out from the crowd, the brand decided to create a conversation beyond just products in the eye care space. The brand wanted to empower its consumers to see community discriminated members with a better eye, with more respect and equality. Bausch + Lomb as a brand wanted to be a force...

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