Asian Paints Ltd.: Where the heart is S5

Asian Paints Ltd, a paint brand, launched a 6-episode season, Where the Heart Is, featuring celebrities in India to establish itself as a decor partner and create fresh brand positioning.

The communication goal

Asian Paints Ltd. is in not just a Paints brand anymore. Its roots have expanded wide and long into Waterproofing, Interior Services, Premium Wallpapers, decor, Fabrics and much more. Carrying on the legacy of 'Har Ghar Kuch Kehta Hai'; the brand wanted to establish themselves as a Decor partner for consumers especially the younger audience

In regard to the Brand's motive our communication objective was to reach out to our core audience and drive inspirational as well as aspirational value through their favorite celebs; Additionally, re-instill the thought of 'Har Ghar Kuch Kehta Hai' and create a...

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